Tuesday, April 10, 2018

Music Collective: vol. 64 {Nice for What}


There are so many things I love about this song and its stellar visual component. With the fusion of Lauryn Hill's "Ex-Factor" and classic NOLA bounce, 'Nice for What' is a feel good song from start to finish. In typical Drake motive operation, he focused in on what is likely his largest demographic: women. Once again, all summer long Instagram will be oozing with Drake lyrics as captions. 

Directed by Karena Evans, this video spotlights some of Hollywood's most notable women, including a few of my personal role models, such as Yara Shahidi , Misty Copeland, Issa Rae, and Tracee Ellis-Ross. The other phenomenal figures featured in the video were as follows: Olivia Wilde, Letitia Wright, Zoe Saldana, Rashida Jones, Jourdan Dunn, Tiffany Haddish, Syd (from The Internet) Elizabeth and Victoria Lejonhjarta, Bria Vinaite, Emma Roberts, and Michelle Rodriguez. What better way to celebrate women worldwide than to hire someone who is a woman herself? Smart move, Aubrey...smart move.

Reminiscing on some of the best years of my life, Drake has always dropped feel good anthems just in time to show up on playlist curated especially for day parties and road trips. Naturally, the team behind him has found a way to tap into his audience extremely well. Whether it's a marketing ploy or not, every year since '07, Drake has given the ladies something to relate to. It's no mistake that his latest release, 'Nice for What' follows suit. 

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