Monday, June 20, 2011

The Pursuit of (Cool)

 
THE PURSUIT OF (COOL) - TEASER from R+I creative on Vimeo.

How do you define cool? How does cool evolve? A new short series, The Pursuit of (Cool), is prepared to take you on a night walk through the streets of New York City to interview and introduce people who have already answered those questions in unconventional ways.  The teaser intrigues me, because it has that city jazz/hip-hop style to it that I like and I expect great things to emerge from yet another amazing venture.  I have so much respect for the producers, who also developed so many other like-projects under the R+I Creative brand that bring new perspectives to the underground movement through film.  Since 2009, they have promoted talent and creativity of young, driven individuals, from France all the way to NY, who are often misunderstood and rejected by mainstream society.   Overall, the ideas presented to create both projects are powerful, full of passion, and uplifting for anyone who is trying to make a mark in the world by simply staying true their craft. 
"...Confident, knowing who you are. There’s a lot of people who try to be cool but it comes out the opposite. Cool really is a feeling that comes from within. It’s who you are and it’s just natural."
-Savoia the Tailor 
"[Influencer] A person who can take an idea, a brand, a concept and can bring it to mainstream consciousness."
- Dierdre Maloney, co-founder of BPMW agency


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